THE ARTS – PUBLIC & PRIVATE
Public Arts
Any forms of art specifically commissioned to be enjoyed, stimulate, educate, and seeks to engage public interest and universal concepts are identified as ‘Public art.
The works on display must be accessible and all-inclusive for the whole population, including visitors from abroad.
Government supported institutions and not for profit organisations, are the main activist and promoters of this area. It is a specific ‘Art Genre’ with its own professionals, and discourse of critiques.
The art works are installed in easily accessible public Spaces. Usually, containing a café, selling area, and recreation seating.
Public Art values community action and is motivated to engage public involvement in the whole process of presenting art. Creative works that informs, relates, and bring the public closer to real life, is highly regarded and appreciated.
The Business of Art Consultants
In this case the Visual Arts, as it relates to the Fine Arts.
It involves Profit Seeking, Creating, Marketing, and Selling.
The main task when starting an Art Business is to attract customers constantly, and find ways to stand out from the competitions.
Define Your Brand
A ‘Brand Identity’ is extremely vital and necessary, defining what you do, and what makes it unique. It identifies who you are, your target audiences, markets, credentials, and potentials.
Keep it Simple!
What are your unique selling points? What can you offer that no one else can? A short concise description of what your business does, and what it is identified for. Should be communicated ‘without speaking’ to everyone who encounters the business.
Example – “Making Available, Affordable works of Art that, Evokes, Inspire & Elevates.’
Use High Quality Visuals
Live visits, consultation and Presentation are keys to sales and marketing effectively. Choose a date and time to boldly display art works to small groups, and individuals in their own safe space. Building long term relationships is the way to go. In its’ own way, selling is a fine art.
Stay Consistent
Visit galleries, talk to them directly, on the phone, through emails. Ask for advice, they may be willing to share their own experiences. Allowing you to make less errors as you move. Network, keep contacts alive, stay in the loop with similar business, learn from them.
Keep Eyes on Sales!
An important duty to keep business hopes and projections alive, is fixing lifelines in a calm and pleasant manner.
Keep careful detailed records of all contacts and sales. Generate proactive activities to increase and maintain a steady flow, of regular customers into the business. Customer satisfaction is the greatest self-promotion for the business. Do not forget to ask customers for feedback – indifferent or good, it is the best way to know how to improve.
Monitor the Competitions
Research – find out what similar business are doing. This way assists to get an idea of what is working well, and how to improve your products, foundation base, standards, and standing. Go online, make personal visits. You are in this for the long haul – not just quick sales and go! Update on a regular basis.
Research
1. Fine Art Dealers Association – www.fada.0rg
2. Art Dealers Association of America – www.artdealers.org
3. Society of London Art Dealers – www.slad.org.uk
4. Association of International Photography Art Dealers – www.aipad.com
5. The British Art Market Federation – www.tbamf.org.uk
Good Luck- Happy Days!